Matchmaking Interruption — How Tinder Gamified a market

Matchmaking Interruption — How Tinder Gamified a market Tinder’s gamelike consumer experience tempted disregarded owners, resulted in prompt section growth, and eventually displaced markets incumbents. Topics Innovation Marketing Disruption Digital Marketing Social Media Optimisation What to Read So Next Already enrolled? Definitely not a user? User 5 free of cost information a month, $6.95/article afterwards, …

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